entrepreneurship

Despite all of society’s advances, our problems proliferate. Wars abound, environmental degradation accelerates, economies topple overnight, and pandemics such as AIDS and tuberculosis continue to spread. The Internet and other media help to disseminate knowledge, but they’ve also created an “info-glut” and left us too little time to process it. What’s more, advances in technology have made the world so bewilderingly fast-paced and complex that fewer people are able even to grasp the problems, let alone generate solutions.

‘Out of Our Minds’: there is a paradox. Throughout the world, companies and organizations are trying to compete in a world of economic and technological change that is moving faster than ever. They urgently need people who are creative, innovative and flexible. Too often they can’t find them. Why is this? What’s the real problem — and what should be done about it? Out of Our Minds answers three vital questions for all organizations that have a serious strategic interest in creativity and innovation.